TNA might be cutting people loose, but Anthem apparently is not pricing the company like it is desperate to sell.
According to sports journalist Blake Avignon, Anthem President Len Asper has set a $30 million floor for a potential TNA sale. The preferred number is even higher, landing somewhere in the $40 million to $50 million range.
“Sources: Anthem’s Len Asper has set a $30M floor for a potential sale of @ThisIsTNA, w/ his preferred price in the $40M – $50M range. The premium reflects toxic debt on Anthem’s books that any buyer would be expected to absorb. No deal is imminent, but the number is out there.”
That is a huge jump from where things were not that long ago. Avignon noted that in 2024, a group led by Scott D’Amore offered around $10 million, including taking on TNA’s debts. Anthem rejected it outright and did not even counter.
“Worth the history. In 2024, a group led by Scott D’Amore offered roughly $10M, including assumption of TNA’s debts, valuing the company between $7M and $12M, respectively. Anthem rejected it outright, no counter.”
So what changed? The AMC deal appears to be a major piece of the asking price. Avignon reported that TNA’s TV deal with AMC includes guaranteed money now, plus option years that could raise the value later.
“Part of what underpins that price: TNA’s TV deal with @AMC_TV includes guaranteed money now plus option years that could raise its value down the line.”
There is one catch, though. According to the report, AMC has a right of first refusal on TNA’s next media rights negotiation, which could make things complicated for any buyer.
“AMC also holds right of first refusal on TNA’s next media rights negotiation. That ROFR is the wrinkle. A buyer isn’t just pricing TNA Wrestling. They’re pricing a television deal they don’t fully control going forward, and Asper’s guaranteed AMC revenue alone gets him most of the way to his floor.”
That puts a very interesting spin on TNA’s recent cuts. Anthem confirmed a workforce reduction and said the move was about streamlining operations, sharpening focus, and improving profitability. Fightful Select also reported that at least one TNA source claimed the company is profitable under Anthem, though that cannot really be verified without seeing the full TV deal.
“At least one TNA source claimed to Fightful that the company is now profitable under Anthem. We have no real way of verifying that without the details of the TV deal.”
So now the question is whether TNA really has grown into a $40 million to $50 million company, or whether Anthem is testing the market after getting a stronger TV situation. For now, no sale is imminent. But if these numbers are accurate, Anthem clearly believes TNA is worth a whole lot more than the last known offer.
What do you think? Is TNA worth up to $50 million, or is Anthem asking too much? Share your thoughts in the comments below.
