Reason Why AEW Booked All In & All Out On Back-To-Back Weekends

AEW confused a lot of fans, and also frustrated a few as well, when they announced that All In and All Out will be back-to-back weekends. Now fans will have to pay for two pay-per-views in a week’s time, but Tony Khan claims that it just happened to work out that way.

The true motive behind Tony Khan’s decision to schedule All In just a week prior to AEW’s annual All Out pay-per-view has now been unveiled. The issue seemed to revolve around catering to three-day weekends.

Since its inception in 2019, AEW has consistently hosted its marquee All Out event on Labor Day weekend. While All Out typically ranks among AEW’s most significant shows each year, this time it falls on September 3rd, precisely one week after the monumental All In London event at Wembley Stadium.

It was said that Tony Khan is recreating failed Vince McMahon experiment with this scheduling. That might not be 100% the case.

During an interview with the Hollywood Reporter, Tony Khan clarified that this strategic placement was intentional, aiming to have a pay-per-view during a three-day weekend in England before doing the same during the three-day weekend in the United States.

“It’s a fascinating setup that we have coming for fans with All In and All Out. The opportunity to do AEW All In at Wembley Stadium presented itself.”

“Wembley had the date available, it’s a bank holiday weekend, and it’s been the perfect storm of business success. It was the right date and the perfect location for AEW All In this Sunday at Wembley Stadium.”

“That perfect date also happened to be one week before the perfect date to do a pay-per-view in Chicago. It’s a three-day weekend in England for All In, and then it’s a three-day weekend in America for All Out.”

“That’s by design. That is really valuable live-event real estate in Wembley Stadium and that Labor Day weekend at United Center that we have for All Out.

“Both shows, as live events, are wildly profitable to begin with. People have asked if I’m crazy for doing pay-per-views on back-to-back weekends. But when you look at the ticket sales for the two events, we’ve already created huge profit margins for both events purely on ticket sales.

“And the pay-per-view is going to be the cherry on top of both events because we sold so many tickets to both events. So I believe the live-event real estate for those weekends is so valuable. And because those are such big live events, people are going to want to see them on TV, because those are the shows that sold a lot of tickets.

“The bank holiday weekend in England and the Labor Day weekend in Chicago, that’s really valuable pro wrestling real estate in terms of the box office that I had no intention of giving up.

“And when I booked the Wembley show, I knew that that meant I had to keep All Out in Chicago as well, because we have a great tradition there that I’m going to keep going forever.”

“The business case is really based on the live events. And I believe the pay-per-view sales will also be strong. But frankly, when you’re selling millions of dollars of tickets across two shows, then you’re in a great position to cover your business base.”

“The live event can help drive pay-per-view because clearly there’s a lot of interest in both shows – we have had 80,000 tickets distributed in England and over 10,000 tickets distributed in Chicago the following weekend.”

AEW fans will have a lot of action with All In and All Out. Sadly, the timing of it all might cause All Out to suffer. With so many advance pay-per-view buys for All In London, it wouldn’t be a tremendous surprise if All Out’s buy rate isn’t amazing.

We will have to see what AEW does to entice fans to buy All Out after All In. If anything, they have one week’s worth of television to set things up. Then again, All In London could also include a cliffhanger or two that will be resolved in Chicago.

What’s your take on AEW booking All In London and All Out so close together? Sound off in the comments to let us know which one you’re buying!