WWE Locks Down Popular Bella Twins Trademark

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The Bella Twins have their Bella Army. Now that phrase is apparently property of WWE.

Recent copyright filings show that WWE registered a trademark for “Bella Army” on June 26, 2020. That is what Nikki and Brie Bella have called their fans for years. They continue to call their fans that and it is a name that their fans also embrace.

WWE trademarked Bella Army for use in pro wrestling exhibitions, broadcasts, and fan club services. You can check out all of the individual uses below.

Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

The Bella Twins are still set for 2020 WWE Hall Of Fame inductions. We just have to wait and see when WWE gets around to holding the ceremony. Click here for Ringside News’ exclusive update on that.

The Bella Army could be of use to WWE. They locked it down for some interesting reasons. Let’s just see what they end up doing with the name.

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