WWE’s Terrible Ratings Could Put Television Deal At Risk

WWE’s product isn’t what it used to be. This is why Vince McMahon opened up Raw last week and promised New Era is on the way. This New Era couldn’t come any quicker for a dwindling United Kingdom fan base.
Will Cooling from Fighting Spirit Magazine was a guest on Wrestling Observer Radio recently where he broke down WWE’s current relationship with their long-time television partner in the United Kingdom. Apparently, things aren’t going too well in that situation right now.

“People thought the reason WWE’s ratings have collapsed on Sky was because people are using your kind of either your in-cable on-demand service or your online service to Raw rather than watch your linear TV show and it’s not true. We can see those statistics now and it didn’t make any difference.”
“People have just stopped watching the program. There was a SmackDown that was watched by just over 20,000 people a few weeks ago. Sky are clearly de-emphasizing WWE. This week and next week it’s not on its usual station because they’ve got other things that they’d rather show. I don’t know it’s looking bad for WWE and Sky.”

Sky is also in the middle of cost-cutting measures so WWE might not be in their price range. Only time will tell how WWE’s relationship with Sky continues, but it is a very interesting story.
WWE Co-President George Barrios said during an investor call that they would like to announce a new television deal in the United Kingdom market. We are mere days away from 2019 and that hasn’t happened yet. 
You never know what could happen, but judging by the way WWE is treating the UK pro wrestling scene, they might be gearing up for some next big phase. Hopefully, they will have Raw and SmackDown on a television channel in the UK market to help out.
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