WWE’s SummerSlam ticket problem did not suddenly appear overnight, because the company has apparently been worried about the lack of sales for weeks.
WrestleVotes states that the slow movement for WWE’s massive two-night stadium show has become a major talking point inside the company’s Stamford headquarters.
“The SummerSlam ticket sale story, or lack thereof, has been a hot topic in Stamford over the past month or so.”
This is not a case of WWE executives only now noticing the numbers with less than three weeks remaining. The concern has been building internally for some time.
“This isn’t a realization that came today. It’s been a concern internally for weeks.”
The numbers explain why WWE is paying attention. WrestleTix lists 22,069 tickets distributed for the August 1 show at U.S. Bank Stadium, while the August 2 event is sitting at 23,809.
That gives WWE a combined total of 45,878 tickets across both nights. U.S. Bank Stadium normally holds 66,200 fans and can be expanded to around 72,000, although WWE’s stage and production setup will remove a large number of seats from sale.
Even with the reduced wrestling capacity, neither night has reached 25,000 tickets with the event closing in fast. That is a rough position for WWE after turning SummerSlam into a two-night stadium event designed to feel closer to WrestleMania.
The company also cannot point to a weak lineup. Roman Reigns will challenge Seth Rollins for the World Heavyweight Championship, while Brock Lesnar and Oba Femi are set to collide inside Hell in a Cell.
Liv Morgan will defend the Women’s World Championship against IYO SKY, and Penta will put the Intercontinental Championship on the line in a gauntlet match.
Roman Reigns, Seth Rollins, Brock Lesnar and a Hell in a Cell match still have not produced the ticket surge WWE needs. That could force the company to load up the remaining card, bring in more major names or push aggressive discounts as SummerSlam gets closer.
WWE still has time to improve the picture, but the latest word makes it clear that people inside the company already know the current numbers are a problem. This is not outside criticism catching WWE by surprise. Stamford has been watching the slow sales for weeks.
What do you think WWE needs to do to create a late SummerSlam ticket rush? Leave your feedback in the comments.
