WWE has less than three weeks to sell SummerSlam, and the ticket numbers for its massive two-night stadium gamble are nowhere near impressive.
WrestleTix states that only 22,069 tickets have been distributed for the August 1 show at U.S. Bank Stadium. Night two on August 2 is sitting at 23,809.
That is a combined total of 45,878 tickets across both nights. U.S. Bank Stadium normally holds 66,200 people for one event and can be expanded to roughly 72,000. Put another way, WWE’s combined ticket count for two SummerSlam shows is still more than 20,000 below the stadium’s standard capacity for a single football game.
WWE will not use every available seat. A large stage, production equipment and blocked sightlines will reduce the wrestling capacity. Even after accounting for that, neither night has cracked 25,000 with the event rapidly approaching. Those are ugly numbers for a company trying to establish SummerSlam as a two-night stadium attraction on the same level as WrestleMania.
WWE cannot blame the card for lacking star power, either. Roman Reigns will challenge Seth Rollins for the World Heavyweight Championship, while Brock Lesnar and Oba Femi will fight inside Hell in a Cell.
Liv Morgan will defend the Women’s World Championship against IYO SKY, and Penta will put the Intercontinental Championship on the line in a gauntlet match.
Roman Reigns, Seth Rollins, Brock Lesnar and a Hell in a Cell match have not been enough to create a ticket rush. That leaves WWE needing more matches, major appearances, aggressive discounts or a serious late sales push to keep thousands of empty seats from becoming part of the SummerSlam story.
WWE still has time to move tickets, but a two-night stadium show hovering around 22,000 and 24,000 fans per night is not the summer blockbuster the company had in mind.
Do you think WWE can rescue these SummerSlam ticket sales, or was booking two nights inside U.S. Bank Stadium a major mistake? Let us know what you think in the comments.
