TKO may not usually step into WWE creative — but when it reportedly did at WrestleMania 42, things got messy fast.
In the Wrestling Observer Newsletter, Dave Meltzer addressed Mark Shapiro’s recent comments about TKO having full control over WWE, explaining that while Ari Emanuel and Shapiro do have final say, they rarely use that power. The problem, according to the new report, is that WrestleMania 42 was one of the times they did. Meltzer noted that TKO’s authority is real, but the timing of its involvement created major frustration behind the scenes.
“It was noted to us that in the end, Emanuel and Shapiro do have the final say in creative, but they almost never use it. It was said that in this situation, they used it at the most inopportune time.”
That situation centered around Pat McAfee and Jelly Roll being inserted into the Cody Rhodes and Randy Orton WrestleMania 42 program — a move reportedly pushed by TKO CEO Ari Emanuel rather than WWE creative.
Meltzer added that many on the wrestling side were unhappy because they felt the celebrity involvement took attention away from a world title story WWE had been building for months.
“There was a ton of chaos regarding those on the wrestling side who didn’t want the McAfee and Jelly Roll involvement in a world title match they had been slowly building for months and how the celebrities took the focus away.”
The tension apparently wasn’t a surprise to everyone either. Meltzer reported that at least one person inside WWE saw a TKO-versus-WWE creative clash coming long before WrestleMania weekend.
“One person noted seeing the TKO Executives vs. WWE creative team battle coming for a year and said there was a lot of internal jockeying going on and that it was encouraged by Ari Emanuel and Shapiro.”
The larger issue isn’t whether TKO has the power — everyone reportedly understands that it does. The frustration is about how rarely that power is used, and how disruptive it can be when it comes at the wrong moment.
“It was noted to us that everyone acknowledges that at the end of the day, they have complete control, but they rarely use it and the complaint this year was that when they use it it’s at the worst time.”
The report gives a clearer picture of why the McAfee and Jelly Roll involvement became such a sore point internally. Cody Rhodes and Randy Orton’s storyline had been built around a real mentor-student dynamic, and some felt the celebrity element undercut that months-long story right as it reached WrestleMania.
Bottom line — TKO has the final say, but WrestleMania 42 showed what can happen when corporate influence collides with WWE’s creative plans at the worst possible time.
Do you think TKO should stay out of WWE creative, or is it fair for company leadership to step in when they want a bigger mainstream moment? Let us know your thoughts.