If you’ve been wondering why Danhausen suddenly seems to be everywhere in WWE, there’s apparently a reason for it. From Premium Live Events to Saturday Night’s Main Event, ESPN appearances, and now SummerSlam, the Very Nice, Very Evil star’s recent run is no coincidence.
Over the past several months, Danhausen has become one of the company’s most visible acts. He’s been featured at virtually every major WWE event, landed crossover appearances outside the ring and is now set for another major match at SummerSlam against Dominik Mysterio.
According to Self Made Pro, that’s exactly how WWE wants it. Speaking during a recent Self Made Session, Self Made Pro claimed the company has made Danhausen a priority for its biggest events going forward.
“This is actually something I heard from someone this morning at a very high level. There’s now a mandate to feature him on all the major shows. He has to be on them.”
The report comes as WWE continues putting Danhausen front and center outside the ring as well. During SummerSlam week, WWE and ESPN are sending a Danhausen-themed ice cream truck across Minneapolis, complete with custom popsicles, giveaways and fan experiences. Before that, he had already turned up at Fanatics Fest, joined Mattel’s San Diego Comic-Con panel and even popped up on ESPN programming.
For someone who only arrived in WWE a short time ago, Danhausen has quickly become one of the company’s most heavily promoted personalities. Whether it’s television, social media, live events or crossover appearances, WWE keeps finding new ways to put him in front of fans.
If this directive sticks, don’t expect that to change anytime soon. Danhausen’s run of showing up on WWE’s biggest stages may not be a hot streak after all—it could simply be the company’s new normal.
What do you think of WWE reportedly making Danhausen a fixture on its biggest shows? Let us know in the comments below.
Please credit Ringside News if you use the above transcript in your publication.
