AEW and WWE sell a lot of merchandise to fans, and who is getting that money is always a strong indicator of who is likely to get a brighter spotlight when the company makes booking decisions.
Sean Sapp noted a few interesting facts about AEW and WWE’s recent sales numbers behind Fightful’s paywall. Some notable merchandise sellers from WWE and AEW events have been revealed.
At WWE Payback, the top-ranking items were the generic WWE merchandise, including Payback and WWE-branded shirts, briefcases, and title belts. These generic items tend to dominate the rankings, as one title belt can match the sales of one or two dozen superstar shirts.
In terms of individual talent, Cody Rhodes claimed the top spot in merch sales, surpassing John Cena, who secured the second position among individual talents.
This is a noteworthy achievement, as John Cena’s merchandise consistently performs well, particularly with the release of new items. LA Knight also made a strong showing, coming in at third place among individual superstars at live events. While many of Knight’s sales were previously online and through Fanatics, WWE has focused on making more of his merchandise available at live shows.
During the AEW All In event, “Better than you Baybay” merchandise was reported to be a top seller, showcasing the popularity of this catchphrase among fans.
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