AEW and WWE sell a lot of merchandise to fans, and who is getting that money is always a strong indicator of who is likely to get a brighter spotlight when the company makes booking decisions.

Sean Sapp noted a few interesting facts about AEW and WWE’s recent sales numbers behind Fightful’s paywall. Some notable merchandise sellers from WWE and AEW events have been revealed.

At WWE Payback, the top-ranking items were the generic WWE merchandise, including Payback and WWE-branded shirts, briefcases, and title belts. These generic items tend to dominate the rankings, as one title belt can match the sales of one or two dozen superstar shirts.

In terms of individual talent, Cody Rhodes claimed the top spot in merch sales, surpassing John Cena, who secured the second position among individual talents.


This is a noteworthy achievement, as John Cena’s merchandise consistently performs well, particularly with the release of new items. LA Knight also made a strong showing, coming in at third place among individual superstars at live events. While many of Knight’s sales were previously online and through Fanatics, WWE has focused on making more of his merchandise available at live shows.

During the AEW All In event, “Better than you Baybay” merchandise was reported to be a top seller, showcasing the popularity of this catchphrase among fans.

Keep checking back with Ringside News for more on this story, and so many more, from the pro wrestling world. You never know what can pop off next, but we will be here to bring you all the news. As always, leave those comments below to let us know what you think!

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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