WWE has been searching for a new marketing executive to help build the brand after the unexpected hiatus of Stephanie McMahon. After McMahon announced that she would be taking a leave of absence from the company, it was reported that a new full-time executive would be hired to fill the void. While the position has a different name, WWE has made a hire that will fill at least some of McMahon’s duties.
In a press release earlier today, WWE announced that Catherine Newman has been named the Executive Vice President and Head of Marketing. Newman has more than two decades of experience as a marketing executive for the company.
Catherine previously worked as Chief Marketing Officer at Manchester United Media. She also worked for The Times of London and The Financial Times. She will oversee marketing, brand, community relations, and other responsibilities with WWE.
“Newman brings more than two decades of executive experience to WWE including her most recent role as Chief Marketing Officer of Manchester United Media. She has also held senior positions at The Times of London and Financial Times, leading global marketing initiatives, developing strategic partnerships, and boosting subscription growth across various products.
As part of WWE’s senior leadership team, Newman’s oversight will include Marketing, Brand, Community Relations, Entertainment Relations, Creative Services and Photography.”
There were reports that Stephanie McMahon’s skills as an executive were questioned internally and by investors. McMahon’s given reason for her leave was to spend time with her family. Regardless of what caused her to leave, WWE has now filled many of her previous roles with an experienced and respected hire.
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