Why WWE Booked Roman Reigns vs Brock Lesnar At Day 1

WWE intends to make their new Day 1 pay-per-view a huge annual event. In order to get fans to buy that, the company needs to book huge matches for the show, which takes place January 1, 2002 in Atlanta. So far, it looks like things are being booked that way.

Roman Reigns will main event the show against Brock Lesnar in their second fight for the Universal Championship. Big E, Seth Rollins, and Kevin Owens will vie for the WWE Championship in three-way match. The Usos and The New Day will square off for the SmackDown tag titles. On the latest Wrestling Observer Radio, Dave Meltzer explained that the big matches were calculated decisions by WWE.

“To establish this as a traditional big show, and the idea is to make this one of the biggest shows of the year, you need to establish it. Brock Lesnar vs Roman Reigns is the strongest match they’ve got. So, that’s the match they chose to establish it.

The feeling is that Royal Rumble didn’t need it. They’re trying to establish January 1st as one of the biggest shows of the year and so, they’re gonna put their biggest match in there.”

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If the idea catches on, WWE could have a lucrative new major event on their hands. New Year’s Eve is obviously a huge party holiday where lots of people travel. The show could become a destination event if it’s seen as a big deal.

Last night on WWE Raw, The Miz and Edge added themselves to the already stacked card. It will be interesting to see if the company continues to add more major matches to the show. The innagural Day 1 goes down on January 1, 2022 in Atlanta, Georgia.

Do you think WWE can make Day 1 a major annual event? Share your thoughts in the comments!

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