Kevin Owens has been slotted in as the third man in a main event title match for the upcoming WWE Day 1 pay-per-view. The triple threat contest will continue the storyline between Seth Rollins and Big E over the WWE title. Some fans wondered why K.O. would even be included at all.

On the latest Wrestling Observer Radio, Dave Meltzer reported that there was a method to the madness. Including Owens, who may be on his way out of the company, allows him to eat the pin without hurting the ongoing feud between Owens and Rollins. They want to lengthen the feud, and Kevin made the most sense.

“This allows them to stretch the feud out between Big E and Seth Rollins, because Kevin Owens can get pinned and they can keep the feud going. Because on that side, as long as Big E is a babyface champion its gonna be tough to put Edge in there — I mean, who is there other than Seth Rollins and Kevin Owens, and Kevin Owens we don’t know how long Kevin Owens is gonna be there. His contract is coming up at the end of January after the Royal Rumble, and then he’ll have a decision to make.”

Last night’s Raw opened with a singles bout between Finn Balor and Seth Rollins. Seth beat Balor with the stomp. In backstage interview segments, they built up to Owens being added. A match was made between Big E and Kevin Owens, where if Owens won, he got placed into the title match.

Rollins got involved, accidentally handing the victory to Owens by disqualification. The title match will take place at the January 1st Day 1 PPV. Now we know why Owens is involved in the first place.

What do you think of the build for the three-way WWE Title match at Day 1? Let us know in the comments!

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Michael Perry

Michael Perry is a new contributor for Ringside News and Thirsty for News. Michael has an M.A. in Communication Technology from Point Park University in his hometown of Pittsburgh, PA.

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