WWE sent down word to their Superstars that they are no longer allowed to take part in third party business. This is not a new problem, and Vince McMahon has kept his eye on this situation for a while.
Some thought that it was all Lana’s fault for taking a Bang Energy Drink commercial. It was not all Lana’s fault, and she only played a small role in this decision. Please click here for an EXTENSIVE REPORT on what played in to this decision. There were plenty of other Superstars using their company name and notoriety to cash in outside of WWE.
The Wrestling Observer Newsletter said that Vince McMahon wanted to pull the plug on third party business months ago. Then the COVID-19 pandemic hit, and that changed everyone’s focus.
It was said that Vince McMahon had talked about this as a problem dating back months. At first he wanted to put a stop to everything, but before doing so, COVID hit. He had talked a few times about it and never pulled the trigger.
Superstars used their time at home quarantining to build their brands at a rapid rate. Being at home gave them much more time to build an audience on Twitch and connect with fans on Cameo. The fact that fans were also home and quarantining created somewhat of a captive audience who were more than receptive to Superstars on Twitch.
We’ll have to see what the specifics of this ruling are when October 2nd rolls around. This is a decision that Vince McMahon would have apparently followed through with months ago if it wasn’t for the pandemic.