WWE is getting a little more adult with its latest merchandise drop. Ahead of Sunday Night’s Main Event in Atlanta, the company has officially teamed up with legendary Atlanta strip club Magic City for a new line of merchandise.
The collaboration includes a T-shirt and hoodie featuring the Magic City logo across the chest, with the WWE logo placed on one sleeve. The other sleeve takes things even further with a peach wearing a thong. The T-shirt is priced at $34.99 on WWE Shop, where WWE is promoting the item as part of the company’s return to Atlanta.
“The squared circle is headed to Atlanta for Sunday Night’s Main Event 2026! Get ready for all the action and drama with this incredible T-Shirt. The stylized depiction on the front perfectly captures the high-stakes energy of this premier live event. Make sure you’re geared up for the spectacle and add this essential piece to your collection before the opening bell rings.”
For now, the merchandise is only listed in men’s sizing, with no women’s or children’s versions available. The shirts are also being sold through Magic City’s official website.
This is another sign of just how different WWE’s business approach has become under TKO. The company has entered into several partnerships in more adult-oriented spaces that would have been difficult to imagine under previous leadership, including alcohol-related sponsorships, but an official collaboration with a strip club takes things into entirely new territory.
Magic City has been a major part of Atlanta nightlife since 1985 and has crossed into sports and entertainment culture plenty of times before. The club made headlines last year when the Atlanta Hawks announced plans for a “Magic City Monday” promotion before later pulling the idea following backlash
WWE clearly isn’t worried about stepping into that conversation now. The company is putting its logo right next to one of Atlanta’s most famous adult entertainment brands, and it’s doing it as part of an official merchandise rollout tied to one of its biggest television events of the weekend.
What do you think about WWE teaming up with Magic City for official merchandise? Is this just a smart Atlanta-themed collaboration, or does it go too far for a company with a huge younger fan base? Let us know your thoughts in the comments.
