Russo points out that Kenny should just say that he helped to make Cena, not that he’s 100% responsible for the success Cena has had. Russo points out that he wrote nearly every promo for The Rock and Steve Austin but he’d never take sole responsibility for their success. In fact, it makes Russo very angry when people inaccurately report that he says that.

In regards to those attitude era promos, Chris asks Russo how many of them were scripted word for word. Russo says it really depended on the individual personality that he was writing the promo for. For Austin and The Rock, Russo’d just tell them the general idea of what he wanted them to say during the promo. For Triple H, he’d script out the entire promo word for word.
That sums up today’s episode of Vince Russo’s The Brand. You can listen to the show yourself anytime here, and I’ll catch ya tomorrow for another recap!