Vito thinks that the world is smaller than it has ever been, and WWE needs to do whatever they can to appeal to various different markets. This is the reason they spent so much money to push Jinder Mahal as WWE Champion – in order to appeal to the market in India.
Russo understands that, but the numbers are telling WWE that this isn’t working, and they’re alienating their biggest fanbase in the United States. He points out that no company can simultaneously appeal to every single person on the planet – that’s the number one rule in business. They need to pick their target demographic and appeal to that fanbase.
He would be much more understanding of the situation if WWE would give the Japanese style one or two segments throughout their 3-hour RAW, but this style has taken over the entire show now, and this is never going to work in Russo’s opinion.
Vito thinks there are massive issues within WWE’s creative team because they are all a bunch of Hollywood writers who are “Yes Men”. The reason Paul Heyman only wrote for the company for a short period of time is because he wasn’t afraid to stand up for his ideas, and that was never going to work there. Russo can relate to that.
That sums up today’s episode of Vince Russo’s The Brand. You can listen to the show yourself anytime here, and I’ll catch ya tomorrow for another recap!
