Vince Russo isn’t buying the growing belief that WWE has dropped the ball with Bron Breakker.
Rather than seeing Breakker’s recent losses and reported frustration as signs WWE is mishandling him, Russo argued the company may actually be doing exactly what it set out to do. The topic came up on The Coach & Bro Show, where Jonathan Coachman wasted little time laying out why he believes WWE is cooling off someone who should be one of the company’s biggest stars.
“We just had the super chat talking about Bron Breakker. Here is a can’t-miss guy. If there’s five can’t-misses, he’s one of them. And now, in the last month, they sub him in because no Roman Reigns at Night of Champions. Seth Rollins pins him clean in a steel cage match. And then they come back. He gets dominated the other night. Who’s standing tall? Austin Theory and Maxxine. And now there’s the dirt sheets that are coming out with the most obvious take ever: Bron Breakker is upset with the direction of his creative. Well, guess what? No kidding. But Vince, as the greatest creative mind out there, how much are they fumbling this guy? And how can they flip it back?”
It was the same question plenty of fans have been asking ever since reports emerged that Breakker wasn’t happy with the direction of his character. Russo’s answer couldn’t have been more different. According to him, WWE isn’t fumbling Breakker at all.
“They’re not fumbling anything. When you see stuff like this, it’s all intentional. It’s all intentional. It’s to get them back in line, to teach them a lesson, to see how they’re going to react.”
Instead of looking at Breakker’s recent booking as a mistake, Russo believes situations like these are often designed to see how talent handles adversity behind the scenes. In his view, companies aren’t just evaluating what happens on television—they’re watching how performers react once things don’t go their way. Russo said it’s something he learned long ago while working in the wrestling business.
“Guys, listen. You just know it. And Coach knows it too. When you’re around wrestlers, guys, it’s so easy to tell: these are the ones that are going to fall in line, these are the ones that are not. It’s easy to tell.”
That led Russo to compare Breakker to another WWE star who isn’t afraid to voice his opinions. Russo then pointed to Breakker’s family background, arguing it shouldn’t surprise anyone if the second-generation star is willing to push back when he disagrees with creative.
“You look at LA Knight. This is not a ‘yes sir, no sir’ guy. This is a guy that if I don’t like the creative, I’m going to say something. Bron Breakker looks to me like he’s from that same school. Bron Breakker does not look like a guy who’s just going to fall in line and go along with everything whether he agrees or not. And again, look at his dad and look at his uncle—especially his uncle. Scott Steiner was a lunatic, man. Scott Steiner was not going to say ‘yes sir’ or ‘no sir’ at any point.”
For Russo, that’s exactly why he believes WWE’s recent handling of Breakker may not be accidental at all. He then reiterated that what fans often see as baffling booking decisions can actually be calculated tests designed to reveal how talent responds when things aren’t going their way.
“And that’s why when you see things like this that are so obviously the wrong decision, it’s done to see how they’re going to react. That’s what it’s all about.”
Russo’s comments come just days after reports claimed Breakker had become increasingly frustrated with WWE’s creative direction earlier this year and even had conversations within the company about getting out of his current storyline. Whether Russo is right remains to be seen. But if his theory holds up, WWE hasn’t been fumbling Bron Breakker at all—the company has been testing one of its future stars to see exactly how he’ll respond when things don’t go his way.
Do you think Vince Russo is right that WWE is testing Bron Breakker, or has the company genuinely cooled off one of its future main-event stars?
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