Paul Heyman is not the only one in the family stepping into the entertainment business, because his son Jacob Heyman has now made his directorial debut.
Jacob directed the first episode of “What’s YOUR Hustle?”, a new series released through HeymanHustleTV. The debut follows rapper Lord Sko through Washington Heights, New York City, as he works toward taking his music career to the next level.
The project was announced through HeymanHustleTV’s Instagram account on July 8, 2026, with Jacob officially credited as director. That makes the episode his first directing credit.
The premiere gives viewers a full look at Lord Sko’s day, including a SiriusXM interview, behind-the-scenes footage and a live performance later that night. HeymanHustleTV introduced the series by pushing the rapper’s grind and the show’s day-in-the-life format.
“BREAKING NEWS: @HeymanHustleTV presents the debut of ‘What’s YOUR Hustle?’ A day in the life of Washington Heights, New York City’s own Lord Sko, as he hustles his way onto the hip-hop charts.”
The project also turned into a full family production. Paul Heyman served as executive producer, while Jacob handled directing duties. Ary Dalton worked as videographer and editor. Zach Richter and Mike Ferrantee were listed as producers, with AJ Universe serving as senior digital content producer.
Jacob has already spent some time working in front of the camera, including a previous sit-down interview with his father. This time, he moved behind the camera and took control of the entire episode.
The Heyman family has spent decades building a name in professional wrestling, but Jacob’s debut shows that the next generation may be looking well beyond the ring.
What do you think about Jacob Heyman making his directorial debut with “What’s YOUR Hustle?” Leave your feedback in the comments.
