Lawler notes that his son, Kevin was actually pretty good at coming up with characters and gimmicks. Lawler brought a book of his creations into WWE at one point but they didn’t seem overly interested in his ideas. Coincidentally a few months later The Ringmaster, one of Kevin’s creations from the book Lawler submitted, debuted on WWE programming. Lawler adds that Kevin was not reimbursed in any fashion for coming up with that character.
Lawler points out that Jacobs debuted in WWE during a time when every performer had to have a gimmick, and eventually people were just given occupational gimmicks. He asks Jacobs how the Isacc Yankem character came to be. Jacobs informs that Jim Ross initially saw him and got him a tryout with WWE. Things went well and he eventually flew to New York to meet with Vince McMahon.
He was so excited about getting the chance to work for WWE and about meeting with McMahon that day, but that quickly changed when McMahon told him his idea. The dentist gimmick didn’t really excite him, but he agreed to try to make it work. Jacobs takes most of the fault for the character failing, noting that wasn’t very good at portraying that character.
In addition to this, he notes that the business was changing at this time. Fans were growing tired of these tired gimmicks, and relatable performers like Stone Cold Steve Austin were starting to become more and more popular. Eventually they scrapped the Isacc Yankem character and a few months later the Kane character was created.
