WWE once banned talent from having anything to do with third party platforms like Twitch and Cameo. Now, Superstars are back on both platforms, and WWE fans are getting even more content out of the deal.
Earlier this week, WWE made an exciting announcement regarding their new collaboration with Twitch. This partnership will see the launch of an official WWE channel on Twitch, featuring watch-along streams and live content showcasing the company’s talented stars.
According to the Wrestling Observer Newsletter, WWE CEO Nick Khan drew inspiration for the WWE Raw watch-along stream from the popular “Manningcast” broadcasts during Monday Night Football.
While WWE’s Twitch channel won’t have the ability to broadcast official footage from Raw due to its exclusive rights belonging to the USA Network, Khan reportedly believes that the companion sidecast will attract more viewers to the show, just as the “Manningcast” did for Monday Night Football. Obviously, there are a lot of possibilities for this extra stream.
The report also revealed additional details about the WWE-Twitch partnership. Alongside the main WWE channel, individual channels will be created for the talent, and the company has reportedly negotiated a higher percentage of revenue for the talent compared to Twitch’s standard deals with streamers.
WWE’s relationship with Twitch had its challenges in the past, but it seems that positive changes have taken place, especially over the last year. This lead to some stars returning to the platform. With the ongoing development of this new partnership, it is highly likely that more WWE stars will join Twitch in the future.
We will have to see if WWE starts using their simulcast as an additional storyline device. There are a lot of ways they could go with things as time goes on. Stay with Ringside News for more details.
What’s your take on WWE’s new deal with Twitch? Sound off in the comments!