WWE held the Royal Rumble event in San Antonio last weekend, and the world tuned in to see what the company had to offer. Bray Wyatt made his in-ring return during the event, and it turns out that the company made a ton of cash off that contest.

Click here for our complete coverage of the 2023 Royal Rumble event

During Wrestling Observer Radio, Dave Meltzer noted that WWE made a million dollars on their Mountain Dew Pitch Black match. Obviously, this seven-figure payday was worth WWE’s time.

“Well, you know the thing is that Mountain Dew one, that was a million-dollar deal. That’s significant money if you can get deals like that. It was a really crappy match though and they kept it short. I guess Pepsi has to decide whether it’s worth it to spend a million dollars to sponsor a crappy match, maybe it is. I don’t know, on a pay-per-view that was seen by two million people.”


Bray Wyatt won that big match, but his story is far from over. The ending saw Uncle Howdy perform a big dive off the equipment in the Alamodome, and then an explosion went off. Only time will tell what happens to LA Knight from this point on.

For the record, that spot with Uncle Howdy did not come off that well for fans in attendance. You can check out an angle of that dive that WWE doesn’t want you to see here.

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What’s your take on this situation with WWE taking sponsorship money? Sound off in the comments!

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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