Known for his charisma inside the ring as well as his adeptness at uplifting a promotion, Jeff Jarrett is truly a jack of all trades. This trait is precisely why he caught the eye of AEW. Back in November, Jarrett made his debut in AEW where he also serves as Director of Business Development. As the new year rolls around, Jeff Jarrett reveals what he has in store for 2023.

Jeff Jarrett appeared as a guest on a recent episode of Talk Is Jericho. Jarrett started off by giving a brief introduction of what his role in AEW entails.

“The live event industry, which is one of the hats I’m wearing, we’ll call it house shows. It’s not a four-letter word around here, which I love. The house show business, I’ll call them the non-televised live events, I think that’s the proper terminology that I use when I’m talking to different promoters. I say, ‘Hey, these are non-televised.’ ‘Oh, I got it.’ That’s it right up at the forefront. So now getting into the non-televised events, I want to be real careful that we strategically help with the guidance on getting, we call C and D markets, but candidly, markets that Dynamite is not going to go to.”

Jeff Jarrett was pretty optimistic about how AEW is going to fare internationally. Believing that AEW can truly rival WWE in the international market, Jarrett revealed how AEW is going to expand its horizons.


“Once you get outside the United States, the AEW brand, believe it or not, is on par with WWE. I said, ‘I need numbers in Canada.’ So anyway, they came along and man, it’s fantastic. The growth internationally is super exciting. It’s very obvious, the focus has been on the television product, and when you really look at the strength of the brand, and I know from the quick due diligence I did, you know we have been to repeat markets already.I know even with the pandemic, we’ve been to repeat markets. So there’s a lot of new markets we’re going to in 2023, which is just such an understated value point that oh, you’ve never been to Laredo. Oh, you’ve never been to El Paso. Oh, wait, you’re going to Seattle, Seattle is a major market.I think 2023, I can already see the surge that, and that’s just, let’s say, spreading our wings a little bit more because the focus has been on that Wednesday Night Dynamite in 20 markets or 30 markets. Growth is going to be an understatement, I believe.”

Jeff Jarrett has years of experience across many different wrestling promotions under his belt. Prior to being onboarded to AEW, Jarrett was working under WWE where he served as the Senior Vice President of Live Events. For more updates stay tuned to Ringside News.

Are you excited to see the new locations AEW is going to visit in 2023? Let us know how you feel in the comments below!

Talha Asad Iqbal

Talha Asad Iqbal is an mechanical engineer who just loves everything wrestling. From spending his childhood collecting wrestling action figures to spending his adulthood writing about wrestling, he really seems to enjoy wrestling a bit too much. Outside wrestling and his work, he loves spending time in the gym and playing video games.

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