WWE got really creative with their teases since last month. The company dropped white rabbit QR code tease during Raw last Monday. The QR code tease took place on episodes of Smackdown as well.
Clips uploaded by fans on social media showed “White Rabbit” being played inside Vivint Arena in Salt Lake City during a commercial break on SmackDown last month. The company kept on teasing more after that as well.
Eventually, it was revealed that the White Rabbit was none other than a returning Bray Wyatt. While speaking to The Wrap, Triple H explained how WWE created the White Rabbit mystery.
“We asked ourselves how we could bring back Bray Wyatt in the most engaging way possible. So we created ‘The White Rabbit Project,’ intended to lead our audience down this literal rabbit hole of content to help build anticipation for Wyatt’s return at ‘Extreme Rules’ on Peacock.
It started with flickering lights in arenas and continued with the release of other easter eggs, like hidden QR codes within episodes of ‘SmackDown’ and ‘Raw’ that led viewers to more clues that kept them guessing, and tuning in, each week. It culminated in what we believe was a massive pay-off for our fans – and for WWE. This is a great example of how WWE is uniquely positioned as a sports and entertainment property to harness the power of our shows and our social following to develop multimedia, long-term storytelling that can help produce meaningful aggregated audiences.”
Wyatt made his return to SmackDown on the October 14 episode of the show, where he cut an emotional promo. We’ll have to see how Wyatt will be booked in the coming weeks.
How would you rate Bray Wyatt’s WWE return on a scale of 1 to 10? Sound off in the comments!