WWE has filed yet another Trademark with the U.S. Patent and Trademark Office. The latest such filing is dated January 6, 2022. This latest trademark is particularly vague.

The phrase WWE wants to protect is “AS CLOSE AS IT GETS.” The company used their usual broad-reaching language in the filing. It ultimately means that WWE plans to use the phrase for some type of service related to sports and entertainment.

“Entertainment services, namely, a continuing program about sports and entertainment accessible by means of television, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, television shows about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, on-going reality based television programs rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing entertainment and sports news and information via a global computer network or commercial online service; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest; fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; Providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the fields of sports entertainment; entertainment and educational services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs”

WWE and other professional wrestling companies are very protective of their intellectual property. It is not uncommon to see several filings for ring names of new wrestlers come in batches. This trademark appears to be related to some type of presentation.

Advertising
Advertising

The owner of the trademark is listed as WWE Inc. There were no logos or graphics associated with the filing. Time will tell what WWE plans to use the phrase for. It sounds like the company could be working on a new series or television segment.

What do you think of this story? Let us know in the comments!

Michael Perry

Michael Perry is a news contributor for Ringside News and Thirsty for News. Michael has an M.A. in Communication Technology from Point Park University in his hometown of Pittsburgh, PA.

Disqus Comments Loading...