WWE continues to file trademarks for new superstar names in bulk. After several recent additions a few days ago, six new names have been added to the list. Several of the names have already been assigned to wrestlers and one to an official.
Mike Johnson of PW Insider reported on the new filings, which were put in on November 15. Malanki will be the new in-ring name for Kellie Morga. Wendy Choo will be the name going forward to the former Mei Ying. Olympe Margaux is the new moniker for referee Artemis.
As WWE continues to experiment with new talent in NXT, expect even more similar filings to come through. WWE is taking a quantity-over-experience approach to recruiting new talent. Many of these names will eventually be seen on lists during WWE’s now-regular mass talent releases.
The filings were for “goods and services in the realms of “Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
There is nothing outstanding about any of the new filings. They are all written to the same standard to establish and protect the names. No logos or image marks were filed for any of the new characters at this time.
WWE wants to stick to their new talent philosophy. They’re throwing a lot of raw talent at the wall and hoping something sticks. Time will tell whether this approach works, but WWE are sticking to it for the time being.
What do you think of the new WWE names? Let us know in the comments!