AEW wrestler Bryan Danielson has revealed the reason behind not wearing the company shirt designed exclusively for him, saying he doesn’t want to sell fans merchandise.

In an interview on the Casual Conversations with The Wrestling Classic podcast, the 40-year-old revealed AEW designed new tee for him following his big debut for the company this past September.

“So AEW came up with a very nice American Dragon Is Back t-shirt. I think one of the things that has confused their merchandising people and also confused the WWE merchandising people is that I don’t wanna sell people things. So it’s a choice and it also makes my life simpler in the sense of like I don’t have to worry what I’m going to wear to TV right so a white shirt and some joggers.

“There’s Steve Jobs who was infamous for he would just do the black turtleneck and he didn’t have to worry. I don’t wanna waste my time thinking about what I’m going to wear. Anyways, there’s a certain aspect of that but part of my service is this idea of how we can benefit the planet and all that kind of stuff. One of the things that is hard for me is to sell people stuff.”


Danielson made his shocking debut at AEW’s All Out pay-per-view (PPV) event on September 5. He appeared dressed in a plain white t-shirt and confronted then AEW champion Kenny Omega and his entourage. Check out his debut:

Thanks to Wrestle Talk for the transcription. What’s your take on this story? Sound off in the comments!

Manik Aftab

Manik Aftab serves as a news writer at Ringside News. He has covered pro wrestling and sports entertainment for a variety of publications, including Sportskeeda Wrestling, The Sportster, and WrestleZone. Outside of his professional duties, Manik likes to indulge in fiction, thrillers, comics, manga, and anime.

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