AEW wrestler Bryan Danielson has revealed the reason behind not wearing the company shirt designed exclusively for him, saying he doesn’t want to sell fans merchandise.
“So AEW came up with a very nice American Dragon Is Back t-shirt. I think one of the things that has confused their merchandising people and also confused the WWE merchandising people is that I don’t wanna sell people things. So it’s a choice and it also makes my life simpler in the sense of like I don’t have to worry what I’m going to wear to TV right so a white shirt and some joggers.
“There’s Steve Jobs who was infamous for he would just do the black turtleneck and he didn’t have to worry. I don’t wanna waste my time thinking about what I’m going to wear. Anyways, there’s a certain aspect of that but part of my service is this idea of how we can benefit the planet and all that kind of stuff. One of the things that is hard for me is to sell people stuff.”
Danielson made his shocking debut at AEW’s All Out pay-per-view (PPV) event on September 5. He appeared dressed in a plain white t-shirt and confronted then AEW champion Kenny Omega and his entourage. Check out his debut:
Thanks to Wrestle Talk for the transcription. What’s your take on this story? Sound off in the comments!