WWE and AEW are still involved in quite a war. Tony Khan’s remarks in recent memory have done nothing to squash that battled companies and their fans. Adam Cole was a part of NXT during the Wednesday Night Wars, but that battle between companies never really gelled with him.

Chris Van Vliet recently spoke to Adam Cole about many subjects. He revealed where that Bay Bay catchphrase came from as well. When it came to the battle between AEW and NXT, Cole just did his job and never let the ratings get to him.

“So for me personally, and this is always how I have been, being in NXT and being in AEW, I’ve never been someone who is super focused on the ratings war. I was always so focused on, if I was wrestling, I want to have the best match possible, if I’m cutting a promo I want to have the best promo possible… Of course it’s really exciting to hear ‘Hey! 1.3 million, that’s awesome!’ or that I was in the highest rated segment on the show, that’s great. But if my match isn’t good, or my promo isn’t good, I don’t care how many people have watched it, I’m going to be upset. But it was a really exciting time, really cool, especially in the beginning,” added Adam Cole.

WWE’s NXT brand is a brand new place now it appears that the company realize that they need to fix things, and they are trying for some big ideas. Whether those ideas land correctly is another matter entirely. Adam Cole is now with AEW, but odds are he still doesn’t fret over the ratings war.

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Felix Upton

Felix Upton has been writing professionally since 1989. His first writing job was penning advertisements for local newspapers around New York. After selling his grandfather’s pinball repair shop back in 2017, he was hired on for publish news for Ringside News.

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