Roman Reigns’ massive change in character and overall mannerisms throughout the years is certainly one of the best changes in recent memory. His transformation from a boring and drab babyface to one of the most compelling heels in WWE is certainly a huge feat.

Roman Reigns was simply unbearable for many when he was a babyface and fans and pro wrestlers alike agreed with this notion. This is in spite of the fact that Reigns competed in high profile matches against the best of the best.

Fans certainly cannot get enough of Roman Reigns’ current character and it seems this has reflected in his merchandise sales as well from the like of it.

According to, Roman Reigns has surpassed every heel in the company’s history as far as merchandise sales are concerned. On top of that, it was said that REigns has sold merchandise on the same level as John Cena.

WWE management is said to be very happy with Reigns as a heel and he is the top merchandise seller. We were told that he is the all-time merchandise seller among top heel wrestlers in the history of the company. One source told us that his merchandise sales are at the level of John Cena and it’s more impressive because Cena sold a ton of merchandise as a babyface while Reigns is supposed to be a despised heel.

Roman Reigns is set to defend his WWE Universal Championship against Brock Lesnar at WWE Crown Jewel on October 21st. It remains to be seen who will come out on top in the highly anticipated match.

What’re your thoughts on this story? Sound off in the comments!

Subhojeet Mukherjee

Subhojeet has been a massive fan of professional wrestling for over 22 years, since the early days of the Monday Night Wars. Aside from wrestling, he also is into TV shows, movies, Anime, novels and a lot of music.

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