WWE Limited On Upping Profanity For Main Roster Programming

WWE is trying hard to garner a younger demographic and those people in the precious 18 to 49 demographic love profanities. Dirty jokes and the occasional S Bomb are now making their way onto Vince McMahon’s television shows, but there is a limit.

It was previously reported that Vince McMahon pitched more profanity on NXT 2.0. He also suggested revealing female attire, because that 18 to 49 demographic needs to be rejuvenated.

Ringside News asked about WWE upping the profanity on television. We were given an interesting tidbit. We were told that NXT is “definitely” going to see more profanity, and so will Raw. SmackDown is not getting the same treatment.

We were told that SmackDown has “standards and practices” which prohibits WWE from going overboard with their colorful language from Fox. They can get away with some off-color jokes, like Roman Reigns’ quip about John Cena matches being like the “missionary position,” but they aren’t allowed to dive into any of George Carlin’s 7 Dirty Words.

We’ll pay close attention to the verbiage on WWE television in the future. A vast majority of promos are still tightly scripted, so a word like “sh*t” isn’t going to make it by without the proper approval. Don’t expect to hear any big profanities on SmackDown, because FOX doesn’t play around with that.

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