WWE’s NXT brand won’t be the same again after NXT 2.0 arrived last week. Vince McMahon’s company wants to secure a new fan base with their product and that could mean more swearing.

According to a report from Fightful Select, Vince McMahon sent down a few ideas to freshen up the brand. The company’s goal is to increase their 18 to 49 demographic rating.

The company has some new ideas for NXT and that could include swearing and adult themes. The coveted 18 to 49 demographic might enjoy that kind of programming even more, and it appears that WWE is considering this change.

NXT 2.0 targeting more of a P18-34 demographic, including everything from in-ring work and aggression to harsher language and the like. Another point that we haven’t verified was more lenience on female character gear, though it wasn’t specified what exactly that means. “Keep up with current affairs with promos and character verbiage” was another point said to be brought up.


It was also reported that the USA Network is in support of those plans. The fact is that they might approve of anything that helps boost ratings. This idea is being discussed, but there is no indication how close they actually are to implementing the ideas.

What’s your take on this story? Sound off in the comments!

H Jenkins

I love pro wrestling and hate BS. These two things drive me. Years of experience in writing, journalism, and digging exclusive insider info for Ringside News. Worked in finance before realizing pro wrestling journalism made much less sense. Pro beachballs at pro wrestling shows, pro dives if someone catches, anti bullies, olives, and pineapples on pizza.

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