AEW All Out included two big debuts to cap off the pay-per-view event. Adam Cole and Bryan Danielson showed up at the Now Arena and the pro wrestling world was set ablaze after that big moment. WWE’s internal reaction wasn’t as invested.

Ringside News exclusively reported that WWE pitched a heel manager role to Adam Cole. That was the unbelievable creative idea that Bruce Prichard had for the former NXT Champion. Cole took off and now he is All Elite.

We asked around about the internal reaction within WWE regarding losing Danielson and Cole to All Elite Wrestling. A tenured member of the creative team confirmed to us that: “No one here views it as a big loss. Whether that’s right or wrong, that’s the mentality.”

The apathetic mindset from within WWE regarding AEW is not a new development. Ringside News previously reported that there were zero talks between WWE and CM Punk about him coming back. A higher-up in WWE told us, “WWE has no interest in CM Punk and even less for Phil Brooks as a human being.” Additionally, we were told: “Let him be their headache.”


There are reports going around that WWE is “scared” of AEW, but were were told this “narrative is not exactly accurate.”

WWE President Nick Khan made it clear that WWE continues with their “blinders on,” just like a racehorse. It appears they are taking that same tactic when it comes to losing some of their best workers to, what some have called, Tony Khan’s t-shirt company.

What’s your take on this story? Sound off in the comments!

H Jenkins

I love pro wrestling and hate BS. These two things drive me. Years of experience in writing, journalism, and digging exclusive insider info for Ringside News. Worked in finance before realizing pro wrestling journalism made much less sense. Pro beachballs at pro wrestling shows, pro dives if someone catches, anti bullies, olives, and pineapples on pizza.

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