NXT will get a rebranding very soon. Their September 14th episode will see the developmental brand return to live programming with Vince McMahon and Bruce Prichard calling the shots. “RIP NXT” trended after that news hit for a very good reason.

During Wrestling Observer Radio, Dave Meltzer spoke about NXT’s changes. He went into McMahon and Prichard’s role in coming up with big decisions, and then he shared that he was told Kevin Dunn, WWE Executive Producer & Chief, Global Television Distribution, was the man responsible for that new paint splattered NXT logo.

“This is basically what I heard. The story that Vince and Bruce will be executive producers, I was told is not the case. But then again, I don’t even know who knows what right now because everything’s in transition. Most of the people in NXT don’t know anything.”

“But I was told that they (McMahon and Prichard) will… like the ‘big picture’ stuff, they’re taking over. The new logo was from, I had heard Kevin Dunn, but it’s from that side. The major stuff, yeah, it’s gonna be them, but they’re not gonna be like producing every segment of the show, I don’t think. That may be wrong.”


We’ll have to see how NXT changes in the weeks to come. The black and gold brand will likely get a new nickname as the “paint splatter brand” and we have to admit the new nickname is rather catchy. The big question is whether NXT fans will accept this new vision from Vince McMahon and WWE’s higher-ups.

What’s your take on this story? Sound off in the comments!

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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