WWE is always looking for a good business partner and they found a great match with DraftKings.
Vince McMahon’s company and the popular fantasy betting website have announced a partnership. DraftKings is now the official gaming partner of WWE. The press release announcing this new partnership really highlighted how this deal is mutually beneficial.
Ezra Kucharz, Chief Business Officer at DraftKings, said of the new collaboration:
“As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand. This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”
DraftKings will receive exclusive licenses to WWE media assets and in-game branding for events. The two sides will also join forces for, “a number of integrated, free-to-play pools contests and products and experience digital promotion and program integration.”
Stephanie McMahon, WWE Chief Brand Officer, said of the new deal:
“We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner. This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”
This new partnership will kick off in time for WrestleMania on April 10th and 11th. No matter how you decide to take in the show of shows, we will have complete coverage right here at Ringside News.