Lance Storm Says WWE Should Rotate Talent Instead Of Keeping Them Active All Year

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WWE will sometimes push a talent to a big match only to have them lose. Then they continue to lose while falling down the card. If they could just take a vacation then things might be better all around.

During Wrestling Observer Live, Lance Storm spoke about WWE’s booking strategy. He said that rotating talent on and off television could benefit them in a lot of ways. He even gave a couple instances where it would have been helpful.

“I think it would be phenomenal if they only used people 9 months out of the year so they got a few months off. That way when you use someone, and I think the really key point is that if makes wins and losses matter more. That you build Kevin Owens up for 6 months and he had the big feud with Roman Reigns and Roman won, that’s when I would have Kevin Owens disappear for a couple of months because you don’t want that if he loses then Kevin Owens has to go down [the card] and he loses his star power, so you could have him disappear and then he comes back and it’s fresh and exciting and everybody pops like ‘oh man Kevin Owens is back!'”

“I think rotating guys in and out would be better, because that to me again was the highlight of whether it be the Monday Night Wars, or even eariler than that; because when Flair came to WWF it was a big deal with that run, but when his run was over as Champ they were going to move him down the card, so he just went back to WCW.”

Perhaps WWE would serve themselves and their Superstars better if they rotated people in and out instead of keeping them around all year. It could give fans a chance to miss people before they make a surprise return.

WWE has a very interesting booking idea right now, helmed by Bruce Prichard and Vince McMahon. They like to pop on big matches without much of a build-up, but there are certainly better ways they could go about things.

Transcription by Ringside News

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