Bruce Prichard is Executive Director of WWE’s main roster programming. This has not made him very popular in the locker room.
A report dropped yesterday saying that WWE Superstars are not fans of Bruce Prichard’s management style. This caused us to ask around, and we found out why talent feel this way.
Ringside News has been told that Bruce Prichard is “terribly unpopular with the talent.” There is a reason for that, and it stems from how he handles this role of Executive Director.
A tenured member of the team told us that “everyone in that position has to be a bit of a bullsh*t artist.” The issue resides in how “openly [Prichard] plays games with people’s lives.”
It was told to us that Bruce Prichard will set up talent and then he “stooges off a story to Vince [McMahon] designed to push an agenda.” He will do this by either pushing people he wants to see elevated, or by burying others “he wants to bury for no reason.”
It’s hard to keep friends when you’re on the top. This is especially true if you handle your position at the top like Bruce Prichard is going about things.