WWE’s never-ending quest to lock down every possible piece of intellectual property continues. This time they are securing the nickname for “Stone Cold” Steve Austin.
WWE registered for a trademark on “Texas Rattlesnake” on February 5th. This trademark is for use during pro wrestling matches as well.
Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the field of sports entertainment
It looks like WWE is locking down every part of Steve Austin’s name that they can at this point. You can check out the listing below showing that WWE now has rights to the Texas Rattlesnake.