AEW will present an alternative for WWE and they want to establish a brand different from what fans would see from Vince McMahon’s programming.
While speaking to the New York Post, Matt Jackson said that they want fans to instantly know AEW’s programming from watching one frame of the show. They want to stand out as something different in every way.
“The moment you flip to our show, I want it to take one frame to go, ‘Oh, I’m watching AEW.’ We should immediately have the ability to be and look different. … Everything about us should be different, so you know at least this one’s AEW and this is the other wrestling show.”
We will have to see how All Elite Wrestling: Dynamite might differ from their pay-per-view presentations. They recently hired Kevin Sullivan and his production team from Impact Wrestling so that should help a lot with presenting a unique look as well.