AEW Double Or Nothing is over and fans are still talking about how great of a first showing it was for All Elite Wrestling. The numbers from those fans who purchased the event are very interesting as well.
The early numbers for pay-per-view buys were impressive, but the Wrestling Observer Newsletter was able to provide even more numbers on the event.
With the replays coming in and more official numbers settling, it is reported that AEW Double Or Nothing did between 98,500 and 113,000 buys. This is an impressive amount of people for a company with only a YouTube channel so far, but there is even more data to compare it to.
Impact Wrestling’s Homecoming event did 3,300 buys. Of those fans who purchased that event 493 bought Double Or Nothing making it 14.9% of those fans. Impact’s Rebellion PPV only did 2,200 buys with 663 of those fans buying AEW’s first event at an impressive 30.1%.
As we previously reported, out of people who bought WWE pay-per-views (and there are still some fans who do and don’t subscribe to the WWE Network) those percentages are much lower.
This means that AEW is bringing in non-WWE fans. It could be possible that they might be able to establish that lifestyle brand they are looking for with this endeavor. It also looks very promising for their television show on TNT which is currently rumored to start in October.