AEW is bringing out the entire hype machine for Double Or Nothing and this included unveiling a new documentary about Double Or Nothing on the TNT Twitter account. This might not have gone over as well as they thought.

Although the Before The Bell documentary was slick and well-produced it seems that not many people tuned in to watch on social media.

The numbers didn’t exceed 200 online watching the video at any given time and was in the very low numbers under 100 from 150 for a majority of it. Then about half-way through AEW’s Twitter account shared the video and they went up to a max of 515 viewers which fluctuated.

In the end, according to the numbers on the video 7,000 unique users accessed the video.


Yes, this promo lives online for free forever and will likely be available elsewhere, but it still isn’t the best sign of fan interest for AEW for its premiere. We’d like to be proven wrong, but this tactic didn’t seem to draw much traffic at all.

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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