WWE has two main roster brands with unique rosters. Some fans have been critical of the star power on each brand meaning that WWE still has an A-Show and a B-Show. With Fox picking up SmackDown Live in October and paying just as much as USA Network is for a show that is an hour shorter, SmackDown could quickly become the A-Show in the company.
This brings up the idea of WWE nixing the brand split eventually to even things out. Dave Meltzer noted on Wrestling Observer Radio that he wasn’t aware of any specific wording in the new television deals that requires WWE to keep up with their current split rosters.
“Not that I know of. I don’t think that there’s anything specific on that in the deal, so yeah.”
There was some thought that Fox doesn’t want to promote Superstars who appear on USA Network because they are technically rival television networks. However, it doesn’t seem like WWE is locked into keeping the brands split. Therefore, you never know if WWE could try to end the brand split in an attempt to boost ratings which is something they really need right now.
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