The Bullet Club became a household name through their t-shirt sales alone as BC logos were spotted at just about any sporting event and mall to boot. People who didn’t even like pro wrestling suddenly knew about Being The Elite and it evolved into the success of ALL IN.
Chris Jericho recorded an episode of Talk Is Jericho while on his cruise with The Elite as they made the announcement that they are no longer known as “The Bullet Club.” This not only means that they’re rebranding their in-ring alliance but it also means they will be putting out merchandise outside of NJPW’s reach and their Bullet Club property.
“Thank you so much for every time you ever bought a t-shirt from any independent wrestler ever — it’s the coolest thing to see your shirt. To see a sea of Bullet Club shirts, it’s amazing,” Cody said to the Jericho Cruise. But it turns out that they weren’t pocketing too much money at all from all of those impressive t-shirt sale numbers.
Matt Jackson commented on how much they really get paid as well when he revealed that they’re doing much better as The Elite apart from Bullet Club.
“I just want to say in a business-sense and my family is out here in the crowd right here and every time they slap that skull-logo on a t-shirt I make about 0 dollars.”
Therefore, branding themselves as The Elite was not only a good idea because it set them away from the current OG Bullet Club and their actions, but it will also make them way more money, especially in t-shirt sales.
It’s pretty remarkable how many t-shirts have been sold through Hot Topic alone, and that’s not likely to change as it appears they’ve gone ALL IN on some major indie wrestling t-shirts. But only time will tell how long The Elite merchandise will be around, especially considering the idea of big money from WWE being another viable option.
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