WWE Tried Using AI To Write Storylines But The Results Were Called A Total Disaster

WWE recently explained how it’s using artificial intelligence behind the scenes, revealing that the technology is helping track fan reactions and guide business decisions. But in an update, new details revealed that the company already tested AI in creative — and the results didn’t go as planned.

During a discussion on Wrestling Observer Radio following reports from WWE’s internal town hall, Dave Meltzer clarified that the company didn’t just explore AI for analytics. At one point, WWE experimented with using artificial intelligence to actually help generate storyline ideas and structure shows. Meltzer explained that the test wasn’t theoretical — it was a real attempt to see whether AI could assist writers in building wrestling programs.

“Months ago, months ago, you know, I reported about this, and what it was, was that they were — they had tried to use AI to do storylines and, you know, write the show. I mean, obviously they have writers and everything, but it was an experiment to see what would happen.”

According to Meltzer, those early attempts quickly showed that the technology wasn’t ready to handle the creative side of wrestling. The results reportedly produced ideas that simply didn’t make sense in the real world of storytelling or live production.

“And the ideas were just totally a disaster. There were things that just were not viable, could not work. They had not figured out a way to make it work.”

That revelation adds important context to WWE’s broader use of artificial intelligence, especially after company leadership previously explained how AI is being used to measure fan engagement across different markets. While AI is helping identify which superstars connect with certain audiences, Meltzer stressed that creative decisions still fall squarely on human producers and writers. He addressed speculation that AI might already be influencing storylines fans see on television, pushing back on the idea that technology is responsible for creative successes or failures.

“Right now, it's not like people are going like, oh, the Cody Rhodes Randy Orton story must have been all botched up by AI… it's not like it's AI's fault. It would be the people involved in putting the show together.”

Instead of replacing writers, AI is now being used more as a brainstorming tool — something that can offer suggestions but still requires human judgment to shape into workable ideas.

“AI will never be the final thing. It will be a way to get ideas.”

Meltzer also confirmed that the technology is being used heavily on the analytics side, helping WWE evaluate trends, fan behavior, and market performance — areas where data has always played a role in business decisions.

“They are using it in booking. They are using it apparently for information… they're using it for analytics. For analytics.”

Even with those uses, Meltzer warned that artificial intelligence still struggles with reliability and accuracy, noting that it can pull incorrect information if the underlying data isn’t clean or verified.

“AI stuff is bad, you know what I mean? Because it doesn't know the real from the fake… I've looked stuff up and it's just been so wrong, like so ridiculously wrong.”

This update provides a clearer picture of WWE’s real relationship with artificial intelligence. The company isn’t turning its shows over to machines, but it did test that possibility — and the failure of those early storyline experiments shows just how complicated wrestling storytelling really is behind the scenes.

Do you think WWE should keep experimenting with AI for storyline ideas, or does wrestling work best when creative stays entirely human-driven? Drop your thoughts in the comments and let us know what you think.

Please credit Ringside News if you use the above transcript in your publication.