Subhojeet Mukherjee on April 28, 2026
Shawn Michaels and WWE now have a clear answer on where NXT Premium Live Events are headed, and it’s not YouTube anymore.
Back on March 11, 2026, Shawn Michaels jumped in to settle the chaos around Stand & Deliver’s streaming plans, confirming the show would land on YouTube instead of traditional platforms.
“Guess I better figure out how to get onto @YouTube … because #StandAndDeliver streams LIVE across the globe on @WWE’s YouTube Saturday, April 4 at 7e/4p! #WWENXT”
That move alone raised eyebrows, especially with uncertainty inside WWE about whether the show would air on Peacock or elsewhere. But now, a new deal has taken things even further.
According to Front Office Sports on April 28, 2026, WWE’s NXT brand is officially expanding its partnership with The CW, and this time, it’s a long-term play. Under the agreement, all NXT Premium Live Events will air on The CW as part of a 20-show package spread across the next several years.
The deal kicks off with this summer’s Great American Bash and will see events broadcast live across both coasts, marking a major shift away from streaming-only distribution. The CW’s president Brad Schwartz made it clear this was a natural progression after the success of NXT’s weekly programming on the network.
“WWE NXT has energized our Tuesday nights by consistently delivering a loyal and passionate fanbase to The CW every week. Adding WWE NXT Premium Live Events to our schedule is a natural fit, providing one broadcast destination for audiences to watch all their favorite Superstars, storylines and championship matches.”
Shawn Michaels also weighed in on the expanded partnership, pointing to how the network has already helped elevate NXT’s visibility.
“The CW has played an integral role in raising the profile of our up-and-coming Superstars, and we are excited to bring NXT Premium Live Events to broadcast television for the first time ever.”
This marks a major evolution for NXT’s distribution strategy. After moving from Peacock to YouTube for Stand & Deliver, the brand is now heading toward a consistent broadcast TV presence, something that could significantly expand its reach beyond the existing streaming audience.
With WWE locking in a multi-year deal and aligning both weekly shows and major events under one network, NXT’s future presentation is starting to look far more unified than it did just weeks ago.
Does moving NXT Premium Live Events to broadcast TV make the product stronger, or do you think WWE should stick with streaming platforms? Let me know your thoughts.
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