A claim that AEW All In: London tickets were selling for just £1.50 spread quickly online this week, leading some fans to question demand for the company’s biggest show of the year. Turns out, there’s more to this story.
Screenshots circulating on social media appeared to show seats in Sections 502, 503 and 506 available for just £1.50—roughly $2 USD—leading to criticism about AEW’s ticket sales ahead of Wembley Stadium. There was just one problem: Those prices weren’t available to the general public.
The heavily discounted tickets were part of the UK’s Blue Light Card program, which offers exclusive deals to people working in the NHS, emergency services, social care and other eligible public service roles. The promotion wasn’t an AEW-wide price drop or a last-minute public sale, despite the impression created by the viral posts.
In fact, discounted Blue Light tickets are nothing unusual in the UK. The program regularly partners with major concerts, sporting events and festivals, offering deeply reduced prices to eligible workers. Just weeks ago, fans using the scheme were able to buy Iron Maiden tickets for £1, while Guns N’ Roses tickets were available for £2.
Earlier this month, WrestleTix reported that All In: London had distributed 26,915 tickets for the August 30 show, a number well behind the company’s previous Wembley event in 2024. That made it easy for the £1.50 posts to take on a life of their own, with many assuming AEW had quietly slashed prices for everyone.
That wasn’t the case. Bottom line: While the images themselves were real, the story that followed them wasn’t. AEW wasn’t quietly selling Wembley tickets to everyone for £1.50—the offer was simply part of a long-running discount program reserved for eligible healthcare and emergency service workers.
What do you think of the confusion surrounding the £1.50 ticket claim? Let us know in the comments below.
