Ric Flair is turning the Nature Boy drip into sneakers — and these things look like they came straight out of his robe closet.
Flair announced a new sneaker collaboration with Ewing Athletics on Instagram on August 24, 2026, revealing a special edition of the brand’s 33 HI built around his legendary wrestling look.
The kicks come in a loud turquoise colorway with gold and tan detailing, “Ric Flair” branding across the back, the number 33 on the ankle straps and a “Nature Boy” design on the tongue featuring Flair’s face. Yeah, they went all in. Ewing Athletics said the shoe was directly inspired by Flair’s famous entrance robes and will come with upgraded materials and custom packaging.
“Introducing the 33 HI x @ricflairnatureboy: Based upon Ric’s iconic entrance robes, this model features upgraded premium materials and special packaging and branding throughout.”
The first drop is going down September 5 in Miami, and Flair is showing up in person. Fans who hit Cool J’s Miami from 1:00 PM to 3:00 PM will have a chance to grab a pair and meet the Nature Boy while they’re there.
“Join us in Miami for the release of the shoe at @cooljsmiami on 9/5 from 1-3pm and meet Ric as you grab your pair. Stay tuned for further release information.”
The promo artwork also bills the release as a limited-edition Ewing x Ric Flair sneaker collab happening over Labor Day weekend, with pairs available while supplies last. And if there was ever a wrestler built for a flashy sneaker collab, it’s Flair.
The guy made robes, jewelry, designer suits and screaming about how expensive everything was part of his entire identity. Now that look is getting slapped onto a pair of high-tops. Flair has spent decades telling people he’s styling and profiling. This time, he’s putting it in a shoe box.
What do you think of Ric Flair’s new Nature Boy sneakers? Would you actually rock these, or are they too loud for you? Drop your thoughts and leave your feedback in the comments.
