Liv Morgan packed a lot into her last seven days, but one purchase definitely stood out from the rest. The Women’s World Champion appears to have treated herself to a custom Rolex worth around a ton of money.
Morgan took to Instagram and uploaded a look at her rather random week, which included going on a boot-shopping spree, spending time around nature on her farm, wrestling at a WWE live event and plenty more.
“The last 7 days of so much random, I had to set the audio for 90 seconds. Enjoy 💕”
Buried among all of that was Liv Morgan showing off a pretty serious new piece for her collection: a 41mm Rolex Datejust featuring the “Who Cares I’m Already Late” custom dial. The version matching Morgan’s watch is listed by Glenn Bradford Fine Jewelry at $20,000.
The customized Datejust II is reference 116300, dates from around 2017-2020 and features a 41mm stainless-steel case. Its white enamel second dial has hand-painted blue lettering along with Rolex Milgauss hands. The watch also comes with its original white stick dial and hands.
There’s an interesting story behind that dial too. This isn’t something Rolex itself originally created for the Datejust. Glenn Bradford describes its version as being inspired by the 2016 Colette x MAD Paris collaboration, with the aftermarket customization giving a classic Rolex a much less serious attitude.
Morgan didn’t make a big deal about the purchase in her post. It was simply another piece of her very random seven-day recap, sitting alongside boots, farm life and wrestling. Still, it’s pretty hard for a $20,000 custom Rolex to casually sneak into a photo dump without somebody noticing. Morgan apparently wanted a new watch, and she certainly didn’t go cheap.
What do you think of Liv Morgan dropping around $20,000 on the custom “Who Cares I’m Already Late” Rolex? Let us know in the comments.
