WWE and UFC’s merger into TKO Holdings Group is bringing a lot of money to the table for investors. That being said, fans are still waiting to see a change, and it appears that the new company has their own goals in acquiring crossover fans.

After the finalized UFC-WWE transaction formed TKO Group Holdings, executives from both companies and Endeavor conducted media promotions for the new venture. This included a pretty lofty goal from UFC COO Lawrence Epstein.

“Where we want to get is where every UFC fan is a WWE fan and every WWE fan is a UFC fan,” Lawrence Epstein told ESPN. Naturally, this drew a bit of attention due to that bold goal.

During a press conference, Dana White responded to Epstein’s remarks. Dana White said that he loves Lawrence Epstein, but those comments about WWE and UFC fans are not realistic.


“Lawrence … I love you. [That was] one of the dumbest statements of all-time. Yeah, I don’t know why he said that. I don’t even know what to say to that.”

“No. There’s some crossover. Some people like WWE, some people like UFC, some people like both. I don’t think there’s ever going to be a day when we turn every UFC fan into a WWE fan or every WWE fan.”

“What’s beautiful about the synergy between these two fan bases is they are very completely opposite. There’s very little crossover and again, maybe he was misquoted. I hope that’s the case because I could not disagree with him more.”

We will have to see how this pans out for WWE and UFC. Obviously, there is a lot of work left to be done if they want to truly bridge those fan bases. If anything, Dana White doesn’t really think it’s possible.

Vince McMahon is also back in the saddle with WWE. Click here for Ringside News’ exclusive report on when Vince McMahon actually made his return to creative.

We will keep checking back with this story, right here at Ringside News. A lot of things could always change to help the fan bases for WWE and UCF, but right now we will just have to see what is next for everyone involved.

What’s your take on this story about WWE and UFC? Sound off in the comments to let us know what you think!

Transcription by Ringside News

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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