WWE struck a controversial deal with Saudi Arabia that will see the company host two Premium Live Events in the Kingdom each year over a ten-year period. WWE just concluded its latest Event, Crown Jewel, in Saudi Arabia and the WWE superstars have returned safely. While the deal may have raised, the revenue numbers from the shows say otherwise.
To call the Saudi events financially successful would be a massive understatement. According to Wrestlenomics, the Premium Live Events that have been hosted for the past four years in Saudi Arabia have generated over $400 million dollars in revenue for the company.
To put things in perspective, this number almost doubles the revenue generated from the past 38 WrestleManias (adjusted for inflation) which is approximately $250 million. Although the Saudi Arabia events have been criticized by many, the impressive revenue numbers mean that the partnership between WWE and Saudi Arabia is not likely to end anytime soon.
It wouldn’t be surprising to see both parties renew the deal as the partnership draws to a close. In fact, top WWE executives, Stephanie McMahon and Triple H made WWE’s strong relationship with Saudi Arabia clear a day before the Crown Jewel event by gifting a WWE Championship to the Chairman of the General Entertainment Authority for Saudi Arabia.
While it’s unclear when the next Saudi event will take place, WWE will continue to uphold its obligation to host two events in the kingdom every year.
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