Bray Wyatt’s WWE Return Promo Brought Big Boost To Smackdown’s Final Quarter Hour

Bray Wyatt returned to WWE at the Extreme Rules premium live event on October 8th. His returns was heavily anticipated since WWE started teasing through QR codes. It seems bringing him back to the company is already proving to be a good idea.

Click here to check out the ratings for WWE SmackDown this week. The October 14th episode of SmackDown brought a viewership of 2.129 million viewers, with a .5 in the 18 to 49 demographic.

Bray Wyatt cut his first promo since his return on the October 14th episode of SmackDown. He was visibly emotional as he told the crowd he was being himself and not anything else. The promo resulted in the show seeing an increased viewership. According to Brandon Thurston of Wrestlenomics, there was a significant increase in the 18-49 demographic.

The quarter-hour with Bray Wyatt’s live promo at the end of Smackdown last Friday grew the audience by 9% and by 16% in P18-49. Highest quarter of the show for P18-49 and one of the biggest quarter-to-quarter growth rates of the year for Smackdown.

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The 16 percent gain in the key demo is by far the most significant boost in viewership. Outside of the Wyatt’s promo, the highest quarter-hour improvements in the key demo were only 2%. Aside from that WWE has seen an overall shift in viewership since Vince McMahon stepped down.

Do you think Bray Wyatt will have a solid second run in WWE? Lets us know in the comments!