Jeff Jarrett was the surprise choice as the special guest referee for the Unified WWE Tag Team Championship match at SummerSlam. A controversial finish at Money in the Bank left things unsettled between the Usos and The Street Profits. Now, Double J will be the man calling the shots in their SummerSlam rematch. Many fans were baffled by the choice.
Jeff Jarrett is a WWE Hall of Famer, but he didn’t get a huge reaction from the fans on SmackDown. As far as WWE is concerned, that’s not the point. Jarrett was brought in due to his deep ties to Nashville as a way to try and sell tickets to SummerSlam.
On the latest Wrestling Observer Radio, Dave Meltzer talked about the reason Jeff Jarrett was chosen. The idea isn’t to get a big pop from fans on a national level. WWE wants to bring in more local fans who might be interested in seeing Jarrett at the event.
“It’s a name… The deal is, it’s Nashville. From a national audience standpoint, whatever. But, it’s Jeff Jarrett, you know, again, the Jarrett family in Nashville goes back 55 years, you know, and Christine even further, but she was not a public face, but Jerry, you know, and then Jeff were part of that market for wrestling forever. So it’s, you know, I mean, I can see for the Nashville market and he can go do promotion.
They still got a lot of seats to fill. I get it, I definitely get it. I don’t know if this is just a one-timer or if they’re going to introduce him as a regular character, but I was very surprised when they announced Jeff Jarrett that he didn’t come out.”
Jeff Jarrett recently re-joined WWE as top executive. He is currently in charge of running the company’s live events. Jarrett’s appearance at SummerSlam might not excite a lot of the WWE Universe, but the company is hoping he can put some additional butts in seats at Nissan Stadium.
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Transcription by Ringside News